Deep Dive
Event Economics
Every major program is evaluated on paired revenue and expense. Contribution margin — not gross revenue — reveals the actual financial impact of each event.
Portfolio View
Contribution by event
Click any bar to open the full revenue-and-expense drill-down for that event.
Positive contribution
Negative contribution
Selected Event
National Convention
Revenue
$2.43M
Direct Expense
$2.54M
Contribution
-$113K
Contribution Margin
-4.7%
Attendees
3,200
Revenue-to-Contribution waterfall. Every event's revenue is reduced by direct expense to arrive at its contribution to the Association.
Revenue
Expense
Contribution
Portfolio Table
All events
| Event | Revenue | Expense | Contribution | Margin | Attendees | Detail |
|---|---|---|---|---|---|---|
| National Convention | $2,427,000 | $2,540,000 | -$113K | -4.7% | 3,200 | Drill → |
| Section & Division Events | $1,050,000 | $858,000 | +$192K | 18.3% | — | Drill → |
| Wiley Branton Luncheon | $106,000 | $287,000 | -$181K | -170.8% | 700 | Drill → |
| Mid-Year / Gertrude Rush | $78,000 | $200,000 | -$122K | -156.4% | 450 | Drill → |
| General Counsel Invitational | $52,000 | $34,000 | +$18K | 34.6% | 180 | Drill → |
| Associate Advancement Academy | $100,000 | $89,000 | +$11K | 11.0% | 120 | Drill → |